Selling Company Data to AI Companies: Frequently Asked Questions
Business owners looking into data licensing tend to ask the same handful of questions before they'll consider it. Here they are, answered plainly.
Is it legal to sell or license my company's data to an AI company?
Yes, in general — businesses regularly license operational, transactional, and usage data. The specifics depend on your industry, any contracts with your own customers, and whether the data is anonymized. A real program reviews this with you before anything is shared, not after.
Will my customers' personal information be exposed?
It shouldn't be. Recurring exhaust/activity licenses are built to be anonymized and stripped of PII before they ever reach a buyer, and you approve the sample before it ships — see how to tell a real program from a scam if anyone skips that review step.
How long does it take to get paid?
It varies by buyer and deal size, but the general shape is: free assessment first, then qualify-and-prepare (building the anonymized sample), then the license goes to auction inside a vetted buyer network and payment follows the agreed terms. There's no upload required just to start the assessment.
Do I have to sell exclusively to one buyer?
No — that's one of two deal shapes, not the only one. A one-time exclusive sale is typically $50K-$1M. A recurring, non-exclusive license to multiple buyers is typically $300K-$3M/year and doesn't give away your competitive edge to one company. See recurring vs. one-time for the full breakdown.
What if I don't know what my data is worth?
That's what the free assessment is for — see how much is my company data worth for the factors that move the number, then start with Business Data.