Recurring vs. One-Time: Why MON$TER Structures Deals to Renew
By Andrew Smart, founder of MON$TER · About
When a business licenses its data to an AI or institutional buyer, there are two very different deal shapes:
- One-time sale — internal history sold once, exclusively, to one buyer. Typically $50K-$1M. Once it's sold, a competitor (or an AI trained on it) may have what made your business competitive, and the check doesn't come back.
- Recurring license — anonymized, no-PII exhaust/activity data licensed non-exclusively to multiple buyers on renewing terms. Typically $300K-$3M/year for businesses, and it tends to grow instead of shrink as more buyers come online.
MON$TER defaults to structuring recurring deals wherever a buyer will support it — see the full breakdown on Business Data.