How Much Is Your Company's Data Worth? (Real Ranges, Not Guesses)
The honest answer is "it depends," but the ranges being paid in the market today are public enough to share:
- One-time, exclusive sale to a single buyer — typically $50K-$1M, paid once.
- Recurring, non-exclusive license across multiple buyers — typically $300K-$3M per year, and it tends to grow rather than shrink as more buyers come online.
What actually moves a company from the low end to the high end of either range: how many years of consistent operating history you have on the same core systems, how clean and well-documented the data is, whether it's genuinely B2B/product-generated data (a customer list alone doesn't qualify), and whether the deal is run as a competitive auction across multiple buyers instead of a single quote.
A free assessment is the fastest way to find out where a specific business would land — no dataset upload required to start. See Business Data for the process, or how individual/personal data pays for the non-business side.