How Much Is Your Company's Data Worth? (Real Ranges, Not Guesses)
By Andrew Smart, founder of MON$TER · About
The honest answer is "it depends," but the ranges being paid in the market today are public enough to share:
- One-time, exclusive sale to a single buyer — typically $50K-$1M, paid once.
- Recurring, non-exclusive license across multiple buyers — typically $300K-$3M per year, and it tends to grow rather than shrink as more buyers come online.
What actually moves a company from the low end to the high end of either range: how many years of consistent operating history you have on the same core systems, how clean and well-documented the data is, whether it's genuinely B2B/product-generated data (a customer list alone doesn't qualify), and whether the deal is run as a competitive auction across multiple buyers instead of a single quote.
A free assessment is the fastest way to find out where a specific business would land — no dataset upload required to start. See Business Data for the process.