Licensing vs. Selling Your Data: Which Pays More?
By Andrew Smart, founder of MON$TER · About
| Selling | Licensing | |
|---|---|---|
| Ownership | Transferred | You keep it |
| Payment | Once ($50K–$1M typical for businesses) | Can renew ($300K–$3M/yr typical) |
| Other buyers | Usually blocked | Allowed if non-exclusive |
For most businesses with fresh data, licensing pays more over time. Estimate yours.